SponsorMateFree tool · no sign-up
What to charge for a reel
on Instagram.
Enter your followers for a ballpark from public sponsorship benchmarks. Add your average impressions per post if you know them; otherwise we assume 15% of followers see a post.
Your ballpark
Enter your followers to see what a reel is worth.
Reel rates on Instagram
The highest-value format, around 30% above a feed post. Starting points for a mostly US gaming audience, in US dollars.
| Followers | Typical range |
|---|---|
| 1,000 followers | $10 to $10 |
| 5,000 followers | $10 to $10 |
| 10,000 followers | $10 to $20 |
| 50,000 followers | $49 to $98 |
| 100,000 followers | $98 to $195 |
Know your rate? Find who to send it to.
A free account shows each brand’s published contact routes, builds your media kit with your rates on it and drafts the pitch from your real numbers. SponsorMate never sends anything for you.